Paper 1 · Communication
UGC NET June 2024 Re-Exam (21.08.2024) Shift-II
The idea that mass media do not have much power to directly influence the audience led to the concept of:
ALimited effects ✓ Correct
BMass effects
CIndividual effects
DRegulated effects
Correct answer: (A) Limited effects — This idea led to the concept of limited effects, so that is the answer.
Explanation
★This idea led to the concept of limited effects, so that is the answer.
★Early theory assumed mass media had powerful, direct effects on audiences.
★Later research found the media's direct influence was far weaker.
★Audiences were shaped by many other social factors as well.
★This gave rise to the limited effects concept.
★Mass, individual and regulated effects do not name this concept.
Want more like this? Create a free account to practise a full test, track your progress, and get spaced-repetition review.
Shared by Mcqkart · via Mcqkart.in