Paper 1 · Communication
UGC NET December 2023 (12.12.2023) Shift-I
Which of the following are the orders of signification in communication? Choose the correct answer from the options given below.
- 1. Denotation
- 2. Connotation
- 3. Myth
- 4. Credibility
- 5. Attribution
A1, 2 and 3 only ✓ Correct
B2, 3 and 4 only
C3, 4 and 5 only
D1, 4 and 5 only
Correct answer: (A) 1, 2 and 3 only — The orders of signification are denotation, connotation and myth, so the answer is 1, 2 and 3.
Explanation
★The orders of signification are denotation, connotation and myth, so the answer is 1, 2 and 3.
★Signification is how signs create meaning at different levels.
★Denotation is the plain, literal meaning of a sign.
★Connotation is the associated cultural or emotional meaning.
★Myth is the deeper ideological meaning a sign carries in a culture, as Barthes described.
★Credibility and attribution are not orders of signification, so they are excluded.
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