Paper 1 · Communication
The process of mass communication is not
AAsymmetrical
BPersonal ✓ Correct
CAnonymous
DEffected on a large scale
Correct answer: (B) Personal — The process of mass communication is not personal, so that is the answer.
Explanation
★The process of mass communication is not personal, so that is the answer.
★Mass communication reaches a large, scattered and unknown audience.
★It is asymmetrical, anonymous and carried out on a large scale.
★But it does not address people as known individuals.
★So it is not personal.
★Hence the quality it lacks is being personal.
Want more like this? Create a free account to practise a full test, track your progress, and get spaced-repetition review.
Shared by Mcqkart · via Mcqkart.in