'XYZ Home Finance offers the best financial product in the country because, like a family member and a good friend, XYZ Home Finance fulfils your need to have your own sweet home.' Which of the following fallacies is committed in this argument?

The advertisement commits the ad populum fallacy.

It calls the product best by appealing to warm feelings of family and friendship.

The comforting image of one's own sweet home stirs sentiment rather than reason.

No evidence of the product's actual financial merit is offered.

Swaying judgement through popular emotional appeal is the argumentum ad populum.