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‘XYZ Home Finance offers the best financial product in the country because, like a family member…

Paper 1 · Logical Reasoning UGC NET December 2021 June 2022 (12.07.2022) Shift-I
'XYZ Home Finance offers the best financial product in the country because, like a family member and a good friend, XYZ Home Finance fulfils your need to have your own sweet home.' Which of the following fallacies is committed in this argument?
AAd populum ✓ Correct
BAd hominem
CHasty generalisation
DRed herring
Correct answer: (A) Ad populum — The answer is the ad populum fallacy.
Explanation
The answer is the ad populum fallacy.
The ad populum appeal plays on popular feelings rather than on evidence.
The claim leans on warm, family-and-friend sentiment to win agreement.
So the fallacy committed is ad populum, an appeal to the audience's emotions and belonging.
It gives no real proof that the product is the best.
The other fallacies do not fit this emotional appeal.
So the answer is the ad populum fallacy.

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