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A sampling technique in which initially sampled respondents contact and recruit others in their social network for participation in the research is called

AConvenience sampling
BSnowball sampling ✓ Correct
CQuota sampling
DSystematic sampling
Correct answer: (B) Snowball sampling
Explanation

Snowball sampling has initially chosen respondents recruit others from their social networks.

It suits hidden or hard-to-reach populations where no sampling frame exists.

Convenience sampling simply takes the most accessible individuals.

Quota sampling fills fixed category quotas by non-random choice.

Systematic sampling picks every kth unit from an ordered list.

Being referral-driven, snowball samples carry a strong risk of network bias.

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