For a student of communication, reading includes the skills of

For a student of communication, reading is built on the skills of observation and analysis.

Careful observation lets the reader notice detail, tone and structure in a text.

Analysis lets the reader break the text down and interpret its meaning and intent.

De-contextualisation strips a message from its setting, which distorts rather than aids reading.

Understanding for others misreads reading, which is first about the reader's own grasp of meaning.

Passive viewing of visual media lacks the active engagement that true reading demands.