Given below are two statements. In the light of the above statements, choose the most appropriate answer from the options given below.

Statement I:The semiotic approach considers communication as the production and exchange of meanings.

Statement II:The process approach looks at communication as a transmission of messages.

ABoth Statement I and Statement II are true ✓ Correct

BBoth Statement I and Statement II are false

CStatement I is true but Statement II is false

DStatement I is false but Statement II is true

Correct answer: (A) Both Statement I and Statement II are true

Explanation

The first claim stands because the semiotic approach sees communication as the production and exchange of meanings.

It centres on how signs generate and share significance.

The second claim stands because the process approach treats communication as the transmission of messages.

It centres on carrying a message from sender to receiver through a channel.

Both descriptions correctly distinguish the two founding schools of communication study.

Fiske set these two traditions side by side.

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