Identify the advantages of content analysis. Choose the correct answer from the options given below.

1.It is a very transparent research method

2.It is often referred to favourably as an unobtrusive method

3.It is a highly flexible method

A1 and 2 only

B2 and 3 only

C1 and 3 only

D1, 2 and 3 ✓ Correct

Correct answer: (D) 1, 2 and 3

Explanation

Content analysis is transparent, unobtrusive and highly flexible, so all three statements are advantages.

It is transparent because its coding scheme and rules are openly documented for others to check.

It is unobtrusive because it examines existing material without disturbing any subjects.

It is flexible because it applies to many kinds of text, image and recorded communication.

No listed statement is false, so any two-item choice would omit a genuine advantage.

Its chief limitation is that it can only be as good as the documents available.

Want more like this? Create a free account to practise a full test, track your progress, and get spaced-repetition review.