In mediated communication audience attention is considered as a:

In mediated communication the attention of the audience is treated as a scarce resource.

Countless messages compete at once, yet each person can attend to only a little at a time.

This scarcity is why media and advertisers work so hard to capture and hold notice.

Calling it a human liability misreads attention as a burden rather than something limited and valued.

Naming it a visibility product or a regulated liability confuses attention with output or with legal duty.

This idea underlies the modern notion of an attention economy.