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Which of the following characteristics of Mass Communication are true ?

1.It needs a mass medium
2.It is impersonal communication
3.It has gatekeepers
4.The feedback is ultrafast
5.It is very cheap/no cost involved
A1, 4 & 5 only
B4 & 5 only
C1, 2 & 3 only ✓ Correct
D3, 4 & 5 only
Correct answer: (C) 1, 2 & 3 only
Explanation

Mass communication does need a mass medium to reach its scattered audience, and statement 1 is true.

It is impersonal communication, addressed to an unseen mass rather than to a known individual, confirming statement 2.

It works through gatekeepers who decide what content passes to the public, upholding statement 3.

Statement 4 claims the feedback is ultrafast, but in mass communication feedback is delayed and indirect.

Statement 5 claims it is very cheap or free, whereas producing mass communication is in fact costly.

Simultaneity, reaching many receivers at nearly the same moment, is a further hallmark of mass communication.

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