Which of the following characteristics of Mass Communication are true ?
Mass communication does need a mass medium to reach its scattered audience, and statement 1 is true.
It is impersonal communication, addressed to an unseen mass rather than to a known individual, confirming statement 2.
It works through gatekeepers who decide what content passes to the public, upholding statement 3.
Statement 4 claims the feedback is ultrafast, but in mass communication feedback is delayed and indirect.
Statement 5 claims it is very cheap or free, whereas producing mass communication is in fact costly.
Simultaneity, reaching many receivers at nearly the same moment, is a further hallmark of mass communication.
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