Paper 1 · Communication
UGC NET 07th Jan 2026 Shift 1
Which of the following characteristics of Mass Communication are true ?
- 1. It needs a mass medium
- 2. It is impersonal communication
- 3. It has gatekeepers
- 4. The feedback is ultrafast
- 5. It is very cheap/no cost involved
A1, 4 & 5 only
B4 & 5 only
C1, 2 & 3 only ✓ Correct
D3, 4 & 5 only
Answer: C
Explanation
★Mass communication needs a mass medium, is impersonal in nature and passes through gatekeepers who decide what reaches the audience. Its feedback is delayed rather than ultrafast, and it is far from cost free. So statements 1, 2 and 3 are correct, which is option C.
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