Match List I (Communication Elements) with List II (Explanation).

List I

i.Who

ii.Says what

iii.In which channel

iv.To whom

List II

a.The Message

b.The Communicator

c.The Audience

d.The Media

Ai-a, ii-b, iii-c, iv-d

Bi-d, ii-c, iii-b, iv-a

Ci-b, ii-a, iii-d, iv-c ✓ Correct

Di-c, ii-b, iii-a, iv-d

Correct answer: (C) i-b, ii-a, iii-d, iv-c

Explanation

In Lasswell's scheme Who stands for the communicator, joining statement i to the communicator.

Says what refers to the message itself, linking statement ii to the message.

In which channel points to the media that carry the message, tying statement iii to the media.

To whom names the audience that receives it, matching statement iv to the audience.

The fifth term in the full model, with what effect, covers the outcome or impact of the message.

This verbal model laid the ground for later research on media effects.

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