In terms of communication, storytelling is like performing a

In terms of communication, storytelling is like performing a social act.

A story is told to others and shared within a community, binding teller and listeners in a common experience of meaning.

It transmits culture, values and understanding between people, which makes it fundamentally relational and social.

Calling it a seasonal act is wrong, since storytelling is not tied to particular times of year but is a constant human practice.

Describing it as a confrontationist act misreads it, because storytelling seeks shared understanding and connection rather than conflict.

Naming it a corporate act is also mistaken, as storytelling is a broad human and cultural practice, not the property of business organisations.