Paper 1 · Communication
UGC NET June 2023 (21.06.2023) Shift-II
The criteria for good public service communication by media are which of the following?
- Limit on audience action and reaction
- Subjective slant
- Evenhandedness
- Avoidance of rancour
- Separating facts from opinion
A1, 2 & 3 only
B2, 3 & 4 only
C3, 5 & 1 only
D3, 4 & 5 only ✓ Correct
Correct answer: (D) 3, 4 & 5 only — Good public service communication is evenhanded, avoids rancour and separates facts from opinion, so the answer is 3, 4 and 5.
Explanation
★Good public service communication is evenhanded, avoids rancour and separates facts from opinion, so the answer is 3, 4 and 5.
★Public service media should treat all sides fairly.
★Evenhandedness ensures balanced coverage, matching item 3.
★Avoidance of rancour keeps the tone free of bitterness, matching item 4.
★Separating facts from opinion helps the audience judge for themselves, matching item 5.
★Limiting audience reaction and taking a subjective slant work against good public service communication.
★So the criteria are items 3, 4 and 5.
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