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The criteria for good public service communication by media are which of the following?

1.Limit on audience action and reaction
2.Subjective slant
3.Evenhandedness
4.Avoidance of rancour
5.Separating facts from opinion
A1, 2 & 3 only
B2, 3 & 4 only
C3, 5 & 1 only
D3, 4 & 5 only ✓ Correct
Correct answer: (D) 3, 4 & 5 only
Explanation

Good public-service communication by media rests on evenhandedness, avoidance of rancour, and keeping facts separate from opinion, so audiences are informed rather than steered.

Statement 3, evenhandedness, asks the medium to treat sides fairly and without favour.

Statement 4, avoidance of rancour, keeps hostility and bitterness out so reporting stays calm and credible.

Statement 5, separating facts from opinion, lets the audience see what happened apart from what a commentator makes of it.

Placing a limit on audience action and reaction works against public service, which should enable engagement, not curb it.

A subjective slant fails the standard outright, since bias is exactly what evenhandedness and fact-opinion separation guard against.

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