The main assumption of the primacy effect is that
AThe most important information is always the one that comes first ✓ Correct
BThe most important piece of information comes last
CThe degree of importance depends upon the situation
DAll pieces of information carry the same weight
Correct answer: (A) The most important information is always the one that comes first
Explanation
The primacy effect assumes that the most important information is the one that comes first.
Early information carries more weight and shapes the overall impression that follows.
The claim that the most important piece comes last describes the recency effect instead.
The idea that importance depends on the situation denies the fixed first-position advantage.
The view that all pieces carry equal weight ignores order effects altogether.
Primacy explains why first impressions are hard to revise.
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