Paper 1 · Communication
The main assumption of the primacy effect is that
AThe most important information is always the one that comes first ✓ Correct
BThe most important piece of information comes last
CThe degree of importance depends upon the situation
DAll pieces of information carry the same weight
Correct answer: (A) The most important information is always the one that comes first — The primacy effect assumes the first information is the most important, so that is the answer.
Explanation
★The primacy effect assumes the first information is the most important, so that is the answer.
★The primacy effect is about the power of what is presented first.
★It holds that people give most weight to the earliest information.
★So its assumption is that the most important information comes first.
★The idea that the last piece matters most is the recency effect.
★The other options deny any fixed order, so the answer is that the first information is the most important.
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