The major advantages of an online survey are which of the following?

1.It provides strong control over the data gathering process

2.The identified respondent always fills the questionnaire

3.It is normally inexpensive

4.It facilitates the speedy collection of data

5.It can be conducted from the researcher's location

A1, 2 and 3 only

B2, 3 and 4 only

C3, 4 and 5 only ✓ Correct

D1, 2 and 5 only

Correct answer: (C) 3, 4 and 5 only

Explanation

The major advantages are that an online survey is inexpensive, speedy and can be run from the researcher's own location.

It is normally inexpensive because it removes printing, postage and interviewer costs.

It allows speedy collection since responses arrive and can be captured almost at once.

It can be conducted from the researcher's location, reaching distant respondents without travel.

The claim of strong control over the data gathering process is false for self completed online forms.

The claim that the identified respondent always fills the questionnaire is false, since identity cannot be assured.

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