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Who among the following is identified as one of the pioneer authors to set semiotics as part of communication?

AIrene Eber
BWalter Lippmann
CJoseph Pulitzer
DJohn Locke ✓ Correct
Correct answer: (D) John Locke
Explanation

John Locke is identified as one of the pioneer authors to set semiotics as part of communication, having named the doctrine of signs.

Irene Eber is a scholar of other fields and is not credited with founding this semiotic doctrine.

Walter Lippmann is known for work on public opinion, not for establishing semiotics.

Joseph Pulitzer is associated with journalism and prizes, not with the study of signs.

Locke proposed semiotike as the study of signs used to convey knowledge.

His work anticipated the later development of semiotics in communication.

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