Given below are two statements: one is labelled as Assertion (A) and the other is labelled as Reason (R). In the light of the above statements, choose the most appropriate answer from the options given below:
Assertion (A):Mass communication is the process of delivering information, ideas and attitudes to a sizable and diversified audience.
Reason (R):It uses media developed for that purpose.
ABoth A and R are correct and R is the correct explanation of A ✓ Correct
BBoth A and R are correct but R is not the correct explanation of A
CA is correct but R is not correct
DA is not correct but R is correct
Correct answer: (A) Both A and R are correct and R is the correct explanation of A
Explanation
Mass communication truly is the process of delivering information, ideas and attitudes to a large and diversified audience, and the first statement is accurate.
Its reach is wide, scattered and heterogeneous rather than a single known listener.
The reason adds that it uses media developed specifically for that purpose.
Print, radio, television and film are exactly such purpose-built mass media.
Since it names how such large audiences are actually reached, the reason correctly explains the assertion.
The presence of gatekeepers who select and filter content is another defining trait of this process.
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