Match List I (Book) with List II (Author):

List I

i.Empire and Communication

ii.The Gutenberg Galaxy

iii.Orality and Literacy

iv.Technopoly: The Surrender of Culture to Technology

List II

a.Harold A. Innis

b.Walter J. Ong

c.Neil Postman

d.Marshall McLuhan

Ai-a, ii-d, iii-b, iv-c ✓ Correct

Bi-b, ii-c, iii-a, iv-d

Ci-c, ii-d, iii-a, iv-b

Di-d, ii-a, iii-b, iv-c

Correct answer: (A) i-a, ii-d, iii-b, iv-c

Explanation

The correct matching is i-a, ii-d, iii-b, iv-c.

Statement 1, Empire and Communications, pairs with Harold A. Innis, who studied how media bias shapes empires.

Statement 2, The Gutenberg Galaxy, pairs with Marshall McLuhan, on the making of typographic culture.

Statement 3, Orality and Literacy, pairs with Walter J. Ong, on the shift from spoken to written word.

Statement 4, Technopoly, pairs with Neil Postman, on culture's surrender to technology.

Each work sits with the scholar who authored it in media and communication studies.

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