The central motivational goal evident in personal success through demonstrating competence according to social standards takes the form of a basic value called:

Achievement value centres on personal success through demonstrating competence according to prevailing social standards.

Self direction value emphasises independent thought, creativity and freedom to choose one's own goals.

Hedonistic value focuses on pleasure and sensuous gratification for oneself.

Power value stresses social status, prestige and control over people and resources.

These belong to Schwartz's theory of basic human values.

Achievement is driven by ambition, capability and the pursuit of recognised success.